What is a CRM and How your Business can benefit from it

What is a CRM?

A Customer Relationship Management or CRM is a platform that will allow you to have all your Online Marketing results, all of your customers data, their communications with your business and the status of all the leads in your sales funnel.  As with most things, there’s multiple options online, they range in functionalities and of course price. On this post we will explore a version of a CRM that we as an Agency suggest and recommend to our clients once we complete a Website Design project. Our agency is always looking to add value to our clients, a CRM is a great tool to track and see results from Online Marketing Campaigns.

How does a CRM help my business?

A CRM (Customer Relationship Management) comes in handy if your business is already making Online Marketing efforts such as boosting ads on Facebook, Google Adwords Campaigns, posting content regularly on social media or even creating new content as blogs in your website. Here’s how it can help:

1. Centralized Customer Data: A CRM stores all your customer interactions and details in one place. This makes it easy to track where leads come from—whether they clicked a Google ad or found you on social media—and see their entire journey, from first contact to purchase.
2. Improved Marketing Insights: With detailed data on each lead, a CRM helps you analyze which campaigns are performing best, where your marketing dollars are having the most impact, and which channels bring in the most valuable customers. The better we understand our Online marketing results the smarter decisions we can make about our budget.
3. Better Customer Communication: CRM tools allows for automated responses, follow-ups, and personalized messages based on the customer’s interests and actions. We use this case on several clients, one example is a Lawyer who sends automated reminders to all of their Bookings, making is a lot easier on them to remind their customers while decreasing their No-show appointments.
4. Increased Efficiency and Productivity: A CRM can streamline workflows by automating repetitive tasks, allowing your team to focus on more strategic activities. For example, it can automatically assign leads to the right sales reps or send reminders for follow-ups, ensuring no potential customer slips through the cracks.
5. Better Customer Retention: By keeping track of customer preferences, purchase history, and engagement patterns, a CRM can help you build stronger, long-lasting relationships. This means more repeat business and higher customer loyalty, as you can proactively address their needs and offer timely support.

In essence, a CRM complements your online marketing efforts by organizing, analyzing, and enhancing customer interactions, ultimately leading to more sales and a stronger brand reputation.

Some key CRM statistics in 2024

According to Freshworks.com, these are the top 10 statistics about CRM usage in 2024:

1. 1. 73% of businesses will use CRM software in 2024.
   2. 94% of businesses in tech and 71% of small businesses ua a CRM System.
   3. Businesses that use a CRM are 86% more likely to exceed their sales goals than those that don’t.
   4. Sales revenue increase by 21-30% after implementing a CRM System.
   5. Most businesses find that CRMs save their employees 5-10 hours per week.
   6. Nearly half of businesses (49%) saw their customer acquisition cost (CAC) decrease by 11-20% with a CRM platform.
   7. 65% of businesses use a CRM system with generative AI, and 70% use a mobile CRM
   8. Businesses that use a CRM with generative AI are 83% more likely to exceed their sales goals than those that don’t.
   9. 81% of businesses plan to increase their CRM budget over the next year.
   10. According to respondents, CRM software’s biggest benefits are increased sales revenue (57%), improved customer satisfaction/retention (53%), and higher-quality customer service/support (49%).

71% of small businesses use CRM System in 2024

A CRM eases the workload for small-business owners by automating and speeding up tasks across the sales funnel. From sending personalized follow-up emails to tracking customer interactions and generating sales reports, it simplifies day-to-day operations. This frees up small-business owners to focus on what matters most: building relationships and increasing sales.

Our CRM Recommendation

CRM integration with your Website

We know now what a CRM is and how it makes sense to use if for my business. Now let’s talk about how do we connect your website design and your CRM so that they talk to each other.

Popular CRM solutions, like HubSpot, Salesforce, and Zoho, have WordPress-compatible plugins or APIs, making integration straightforward. With a CRM in place, you can now use your WordPress site to build stronger customer relationships and drive more effective sales efforts.

Here at New Emage we integrate our own CRM with our client’s Website Design in El Paso so that all new Leads are captured in the appropriate sales funnel in your new CRM system. We provide training and support while you and your team learn to use this new software.

Interested in learning more about our CRM systems, Schedule a Discovery Call.