Ecommerce Website Design for Xicali Imports in El Paso
New Emage created a WordPress and WooCommerce website for Xicali Imports, a family-owned El Paso business offering Mexican crafts, apparel, textiles, home décor, and gifts.
The online store brings a varied retail selection into a searchable catalog, giving customers ways to browse collections, explore product options, and shop beyond the physical store.
Bringing a Local Store’s Story Online
Xicali Imports opened in El Paso in 1992. Its identity is rooted in family ownership, connections across the border, and a selection of goods sourced through artisans, markets, and suppliers in Mexico.
The website’s About page shares this background alongside the shopping experience. Customers can learn about the business behind the products and its connection to the traditions represented in the catalog.
For an established retailer, preserving that identity is an important part of creating an online store.
Organizing a Diverse Product Selection
The catalog spans several distinct shopping interests, from clothing and blankets to kitchenware, pottery, ornaments, and souvenirs.
The website organizes these collections through category navigation and product search. Customers can begin with a broad collection or search for something specific.
Homepage sections also introduce selected categories and featured merchandise, giving visitors starting points when they arrive without a particular product in mind.
This structure helps translate the discovery experience of browsing a retail store into an online format.
Accommodating Different Product Options
Many items in the catalog are available in multiple variations. Listings distinguish between products that can be added directly to the cart and those that require customers to select options.
Price ranges and links to product selections give shoppers an indication that different versions are available.
This is a useful feature for a catalog containing varied decorative pieces, clothing, and household items, where a single product listing may represent several choices.
Supporting Shopping Beyond El Paso
The website presents nationwide U.S. shipping, allowing the business to offer its selection to customers outside the local area.
A dedicated shipping and returns page provides information about processing, availability, and returns. Links to the customer account, cart, and contact page keep practical shopping information accessible throughout the site.
These details connect product discovery with the information customers need when considering an online order.
Keeping the Business Behind the Store Visible
The website includes customer feedback, the store’s El Paso address, and a contact phone number.
Together with the family business story, these details give online shoppers a clearer picture of who they are buying from and how to reach the company.
The Finished Website
The completed WooCommerce store combines Xicali’s local identity with category browsing, product variations, and online shopping.
This project demonstrates New Emage’s ecommerce website design in El Paso, with a focus on helping an established retailer present a broad catalog to customers near and far.
Bring Your Store’s Selection Online
Your ecommerce website should reflect your business and help customers find what they want. New Emage designs online stores that connect product organization, shopping features, and your company’s story.
